Marlabs

Marlabs- Digital Transformation Consulting & IT Services Company

Marlabs- Digital Transformation Consulting & IT Services Company
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Optimizing customer experience in lifesciences through omnichannel commerce

In order to create customer success and optimize experiences, lifesciences companies need to create a unified ecosystem by leveraging technology, design, and data.

This white paper provides insight into:

  • This whitepaper provides insight into:
  • Key CX trends in the lifsciences space
  • Consumer shift in a post-covid world
  • State of digital commerce in B2B
  • Personalization in B2B using data
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Key Highlights

Life sciences companies are particularly well suited to benefit from the omni-channel strategy because it provides them with valuable opportunities to collect and analyze valuable information and data. These valuable resources can then be leveraged to drive informed decision-making and improve overall business performance.

Key Highlights

Life sciences companies are particularly well suited to benefit from the omni-channel strategy because it provides them with valuable opportunities to collect and analyze valuable information and data. These valuable resources can then be leveraged to drive informed decision-making and improve overall business performance.

Chapters

1

Overview

2

Key B2B commerce trends in Lifesciences organizations

3

Key B2B commerce trends post-Covid

4

Key B2B commerce trends—pandemic shift

5

B2B commerce—ve key capabilities in Lifesciences organizations

6

Multi-channel vs omni channel

7

B2B commerce: architecture

8

Short-term unpredictable vs long-term predictable

9

B2B buyer preferences favour digital commerce

10

Empowering commerce back-office operations

11

Accelerated core B2B digital commerce needs

12

Innovation in B2B go-to-market models

13

How can Marlabs help?

Love the simplicity of the service and the prompt customer support. We can’t imagine working without it.

— Renee Wells Product Manager, Quotient

Love the simplicity of the service and the prompt customer support. We can’t imagine working without it.

— Renee Wells Product Manager, Quotient

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