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Data & Analytics
Leverage AI and analytics for real-time insights, data-driven decisions, and organizational growth with our advanced capabilities.
- Solutions
Intelligent Automation
Harness automation's power for efficient operations, from RPA to AI workflows, boosting productivity and fostering innovation.Enterprise Applications
We leverage market-leading enterprise applications to help you optimize operations, leverage cost advantages, transform customer experiences, and discover new value.Cloud, Infra & Digital Security
Build secure cloud infrastructures for scalable digital transformation, protecting your business from evolving cybersecurity threats.Digital Engineering
Drive digital transformation with tailored engineering solutions, delivering intuitive experiences and high-performance software for your business.Latest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- ConsultingLatest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- CareersFeatured
Featured - AboutFeatured Marlabs Experience CenterHere's a sneak peek into the Marlabs Experience Center - A digital playground for our clients & colleagues where novel ideas come to life. Marlabs Data Ingestion FrameworkFind out why the Marlabs Data Ingestion Framework can serve as the backbone to your analytics structure by creating a single source of truth from disparate data sources.
- Solutions
Data & Analytics
Leverage AI and analytics for real-time insights, data-driven decisions, and organizational growth with our advanced capabilities.Intelligent Automation
Harness automation's power for efficient operations, from RPA to AI workflows, boosting productivity and fostering innovation.Enterprise Applications
We leverage market-leading enterprise applications to help you optimize operations, leverage cost advantages, transform customer experiences, and discover new value.Cloud, Infra & Digital Security
Build secure cloud infrastructures for scalable digital transformation, protecting your business from evolving cybersecurity threats.Digital Engineering
Drive digital transformation with tailored engineering solutions, delivering intuitive experiences and high-performance software for your business.Latest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- ConsultingLatest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- CareersFeatured Featured
- AboutFeatured Marlabs Experience CenterHere's a sneak peek into the Marlabs Experience Center - A digital playground for our clients & colleagues where novel ideas come to life. Marlabs Data Ingestion FrameworkFind out why the Marlabs Data Ingestion Framework can serve as the backbone to your analytics structure by creating a single source of truth from disparate data sources.
- Solutions
Data & Analytics
Leverage AI and analytics for real-time insights, data-driven decisions, and organizational growth with our advanced capabilities.Intelligent Automation
Harness automation's power for efficient operations, from RPA to AI workflows, boosting productivity and fostering innovation.Enterprise Applications
We leverage market-leading enterprise applications to help you optimize operations, leverage cost advantages, transform customer experiences, and discover new value.Cloud, Infra & Digital Security
Build secure cloud infrastructures for scalable digital transformation, protecting your business from evolving cybersecurity threats.Digital Engineering
Drive digital transformation with tailored engineering solutions, delivering intuitive experiences and high-performance software for your business.Latest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- ConsultingLatest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- CareersFeatured Featured
- AboutFeatured Marlabs Experience CenterHere's a sneak peek into the Marlabs Experience Center - A digital playground for our clients & colleagues where novel ideas come to life. Marlabs Data Ingestion FrameworkFind out why the Marlabs Data Ingestion Framework can serve as the backbone to your analytics structure by creating a single source of truth from disparate data sources.
- CareerFeatured
- AboutFeatured Marlabs Experience CenterHere's a sneak peek into the Marlabs Experience Center - A digital playground for our clients & colleagues where novel ideas come to life. Marlabs Data Ingestion FrameworkFind out why the Marlabs Data Ingestion Framework can serve as the backbone to your analytics structure by creating a single source of truth from disparate data sources.
Global
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T
he client is a telecom corporation with a wide choice of plans, phone options, reward programs, financial services, and extensive 5G coverage in the US.
The Story
The client needed effective, real-time, data-driven campaign management to reach the right customer at the right time with the right message. The requirements of the management system included the ability to launch, monitor, measure, and quickly optimize campaigns using available data and improve their effectiveness.
Related Industries
Related Services
Our Approach
After examining the client’s requirements, Marlabs created a micro-batch processing data pipeline using a data lake on AWS and PySpark for real-time data processing. This ensured that the campaign management team could access the data quickly. By leveraging AWS Kinesis and EMR, Marlabs built a real-time data processing framework for the required attributes for real-time analysis. A business logic layer helped identify the best offers and actions to target potential customers. In addition, a custom solution to store masked PII data in external warehouses and unmask it during data read was designed and implemented.
The Impact
The solution designed and implemented by Marlabs has been critical in assisting the client reach its target customers and improve market share. In addition, customer churn has been reduced by 10% because the client can personalize offers, keep customers engaged and improve customer satisfaction by offering better plans. The client has also reported increased revenue through its ability to upsell while reducing marketing costs by eliminating several manual processes using automation.
10%
Reduction in customer churn
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Increase in CSAT driven by personalized offers
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Increase in operational efficiency through automated processes