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Data & Analytics
Leverage AI and analytics for real-time insights, data-driven decisions, and organizational growth with our advanced capabilities.Intelligent Automation
Harness automation's power for efficient operations, from RPA to AI workflows, boosting productivity and fostering innovation.Enterprise Applications
We leverage market-leading enterprise applications to help you optimize operations, leverage cost advantages, transform customer experiences, and discover new value.Cloud, Infra & Digital Security
Build secure cloud infrastructures for scalable digital transformation, protecting your business from evolving cybersecurity threats.Digital Engineering
Drive digital transformation with tailored engineering solutions, delivering intuitive experiences and high-performance software for your business.Latest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
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Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- CareersFeatured Featured
- AboutFeatured Marlabs Experience CenterHere's a sneak peek into the Marlabs Experience Center - A digital playground for our clients & colleagues where novel ideas come to life. Marlabs Data Ingestion FrameworkFind out why the Marlabs Data Ingestion Framework can serve as the backbone to your analytics structure by creating a single source of truth from disparate data sources.
- Solutions
Data & Analytics
Leverage AI and analytics for real-time insights, data-driven decisions, and organizational growth with our advanced capabilities.Intelligent Automation
Harness automation's power for efficient operations, from RPA to AI workflows, boosting productivity and fostering innovation.Enterprise Applications
We leverage market-leading enterprise applications to help you optimize operations, leverage cost advantages, transform customer experiences, and discover new value.Cloud, Infra & Digital Security
Build secure cloud infrastructures for scalable digital transformation, protecting your business from evolving cybersecurity threats.Digital Engineering
Drive digital transformation with tailored engineering solutions, delivering intuitive experiences and high-performance software for your business.Latest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- ConsultingLatest
Marlabs acquires Data Analytics & AI Consulting Firm, Onebridge
Leveraging the power of EDGE computing to revolutionize brewing operations
- CareersFeatured Featured
- AboutFeatured Marlabs Experience CenterHere's a sneak peek into the Marlabs Experience Center - A digital playground for our clients & colleagues where novel ideas come to life. Marlabs Data Ingestion FrameworkFind out why the Marlabs Data Ingestion Framework can serve as the backbone to your analytics structure by creating a single source of truth from disparate data sources.
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- AboutFeatured Marlabs Experience CenterHere's a sneak peek into the Marlabs Experience Center - A digital playground for our clients & colleagues where novel ideas come to life. Marlabs Data Ingestion FrameworkFind out why the Marlabs Data Ingestion Framework can serve as the backbone to your analytics structure by creating a single source of truth from disparate data sources.
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his case study highlights how Marlabs partnered with a start-up to create a digital platform for individuals affected by addiction. With support from Microsoft, Marlabs developed a scalable, cost-effective, and resilient platform that has the potential to change millions of lives.
The Story
Introduction
In the modern era of digital transformation, it’s essential for businesses to not only focus on their bottom line but also positively impact society. As a leader in digital transformation, Marlabs realized the potential to create a significant social impact by partnering with a start-up whose mission was to build a digital platform dedicated to individuals affected by addiction. This case study delves into how Marlabs, supported by Microsoft, transformed the start-up’s vision into reality, delivering a highly scalable, cost-effective, and resilient digital space that could change millions of lives.
The Challenge
The start-up’s ambitious goal was to create an online social media platform and mobile app to support millions of individuals impacted by drug and alcohol addiction. This project resonated deeply with key stakeholders who had personal connections to those in recovery and rehabilitation. Microsoft, too, shared this vision and provided extensive support, including technology, sales, marketing, sponsorship, and PR assistance.
Despite the immense scope of the project and the start-up’s limited budget, they aimed to develop a highly scalable and available architecture. This posed a significant challenge for Marlabs, as they needed to create a cost-effective solution to accommodate rapid growth while maintaining resilience.
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Our Approach
The Journey: Understanding the Client’s Needs and Goals
To address the start-up’s needs, Marlabs began by conducting workshops with the CTO and other stakeholders to fully understand the Client’s goals and challenges. During these workshops, Marlabs donned an advisory role. They counseled the start-up on product selection and cost-conscious technology choices, ensuring the platform’s foundation would be solid and sustainable.
Throughout the development process, Marlabs utilized design thinking, out-of-the-box approaches, and client workshops to foster creativity and innovation. This collaborative and iterative process enabled Marlabs to create a tailored solution that met the Client’s unique requirements while staying within budget constraints.
The Solution: Building a Scalable, Resilient, and User-Centric Platform
Marlabs devised a solution based on their Cloud Framework (MCF) for App Innovation, which leverages cloud-native technologies and enables organizations to build and run scalable applications in the cloud. The architecture employed an Azure-hosted multi-region deployment model–with containerized microservices, server-less functions, polyglot persistence over Azure SQL DB, Azure Cosmos DB, Gremlin DB, and Mongo DB–the architecture provided high performance, scalability, resiliency, and availability. Furthermore, the platform incorporated AI-based content moderation through Azure Content Moderator, ensuring that users would find a safe and supportive environment. The proposed solution received accolades from the Microsoft team consulting with the Client.
“A very clever one,” Microsoft on the architecture.
To ensure that the platform would effectively guide users through their journey from addiction to sobriety, Marlabs organized the platform’s content and features around seven key pillars: Help and Information, Group Support, Treatment and Recovery, Community, Relaunch, Sober Lifestyle, and Inspiration. By offering a comprehensive range of resources and support, the platform aimed to demonstrate that sobriety is possible, sustainable, and rewarding.
The social networking platform, developed by Marlabs, offered a wide array of features designed to engage users and provide support throughout their recovery journey. These features included community pages, partner pages, self-service pages, support groups, and a “Find Treatment” option that allowed users to search for nearby treatment facilities. The platform also planned to lay the foundation for an eCommerce portal in the future, expanding its capabilities and providing additional resources for users.
The Result
The Results: A Successful Launch and a Promising Future
In January 2022, the platform was successfully launched, and the start-up began sharing it with its team, investors, friends, and family. The positive feedback from these early users laid the groundwork for an upcoming, significant marketing push involving media coverage, press releases, and celebrity endorsements. This marketing campaign aims to raise awareness about the platform and encourage those affected by addiction to take advantage of its valuable resources and support.
The platform can potentially address the critical need for early intervention, treatment, and ongoing management for individuals struggling with addiction. According to the National Center for Biotechnology Information, only about 1 in 10 people with a substance use disorder receive any specialty treatment, highlighting the urgent need for accessible and effective interventions.
“We just want to say again THANKS for all of your hard work and commitment to take All Sober from a vision to reality,” Global VP, Marketing.
By offering valuable information, resources, and inspiration, the start-up aims to show that sobriety is achievable, sustainable, and enjoyable. The platform uses various media, such as music, videos, and blogs, to deliver its message and inspire users. It also features partnerships with celebrity figures, including Rock and Roll Hall of Famers, who share their stories of recovery and success.
The platform’s in-app communities give users a sense of belonging and support, which is crucial for those working to overcome addiction. These communities connect individuals with others who share similar experiences and challenges, fostering an environment of understanding and empathy.
The Impact
Conclusion: Combining Digital Transformation with a Mission-Driven Purpose
Through their collaboration with Marlabs, the start-up was able to bring its vision to life and create a digital platform that can significantly impact millions of lives. Marlabs’ expertise in digital transformation and the versatility of Microsoft products enabled the development of a highly scalable, cost-effective, and resilient platform that exceeded the start-up’s expectations.
This case study demonstrates the power of combining digital transformation with a mission-driven purpose to create a lasting, positive impact on society. Marlabs’ commitment to social change, combined with its technical expertise and dedication to the project, has resulted in a platform that has the potential to change countless lives for the better.
As the start-up moves forward with the marketing launch, they are confident that the platform they’ve created, with the help of Marlabs, will provide crucial support and resources to those affected by addiction. The start-up’s success is a shining example of how businesses can harness the power of digital transformation to drive profits and make a meaningful difference in the world.
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